Styles of dress changed in Finland after the Second World War. New youth cultures gave rise to youth fashion, and new textile companies changed the traditional style of dress with large printed patterns. Attractive Finnish printed textiles and sculpture-like articles of clothing became known also abroad. Formal ways of dressing were also left in the background as left-wing radicalism despised bourgeois styles.
In the 1980s the standard of living increased by leaps and bounds in Finland – and was also reflected in what people chose to wear. Eighties fashion was colourful and bright. Technical development made it possible to use new kinds of colours and printing surfaces, and articles of clothing could be decorated with neon colours, stripes, dots and logos.
Women's jacket suit