Nordic Shine! – Oulu 2035
Oulu shines with humane energy, culture, and future competence. Oulu means safety and a high quality of life. High-quality education and effortless everyday life make Oulu an excellent place for children and youth.
Sustainable growth is Oulu's direction. In 2035, Oulu will have 240 000 inhabitants, and a targeted 2 000 new jobs every year. The city grows in a way that reinforces human well-being and the surrounding nature.
In Oulu, people get to shine
Oulu is a creative and caring city that supports a physical and balanced way of life. Our northness is wildly urban. It is visible in hospitality, perseverance, and cooperation. The city's strength is in different types of people and neighborhoods. Oulu has the space, time, and opportunities for encounters and learning new things.
In Oulu, cooperation and entrepreneurship get to shine
Oulu is a city of cooperation where pre-existing networks get stronger and new ones are built. The business-friendly atmosphere and strong capability create the prerequisites for entrepreneurship and meaningful working life. Everyday life flows with the residents. Oulu is the power of opposites. Warm summers, cold winters, northern lights, and the midnight sun give life its rhythm here.
Oulu shines to the whole world
Oulu is an international city with great connections anywhere. The region's know-how and technological solutions have global effects. Nordic cooperation is strong. The bold hinterland attracts visitors with northern experiences. The city gathers its strength from waterways and nature. Oulu shines brightly in Finland and in the world.
